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“Almost every day, we see celebrities with their jewellery. They seem to like one piece of jewellery the most. This is a bracelet from Cartier. The bracelet was created over 50 years ago and is still on-trend. People may be more inclined to purchase their own jewellery if they see a celebrity wearing it. Who doesn’t want a matching bracelet with the princes?”

The story of the Cartier Love bracelet

The story of the Cartier Love bracelet begins just over 50 years ago, in 1959 when Aldo Cipullo emigrated to New York. Aldo quickly became famous within the New York social scene because of his involvement with huge jewellery brands like Tiffany & Co. Then, the real inspiration struck. Aldo found himself in the middle of a heated breakup with his former love interest, and at 3 am, he came up with the idea of creating a piece of jewellery that symbolises the idea of everlasting love. He wanted a bracelet that could not easily be taken on or off. Aldo believed that love is special and should be seen as a permanent thing, and that is exactly what the Love bracelet has come to represent.  

The design of the Love bracelet

The design of the accessory is the key to its popularity. It is said that the bracelet is inspired by a chastity belt and that you cannot remove it without using a screwdriver. Some may say that the design is too simple, as it is just a plain band. The screwhead motifs in the band give a clever nod to the Santos watch.

Why is the Love bracelet so popular?

Although Cartier should attribute much of the Love bracelet’s success to the fact that so many celebrities have been spotted out wearing it, there are many other reasons as to why this bracelet has seen unprecedented success. The romantic element which surrounds the bracelet lures couples into buying the bracelet, perhaps for an anniversary gift to show unconditional and unwavering love to each other. When the bracelet was first launched, Cartier gifted the item to many high-profile celebrity couples at the time; Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen. 

The celebrity Cartier club

“Modern-day celebrities all over the world are wearing the famous Cartier Love bracelet. Some of the most well-known wrists include the ones belonging to Kim and Khloer, as well as the ones belonging to Prince Harry. The Love bracelet is similar to the Birkin or Vuitton luggage in that it is an accessory that surpasses the idea of personal style and falls into the category of much needed accessories. When they did a TV segment as part of Time’s annual list of the top 100 most influential people in the world, they wore matching Cartier Love bracelets. After this was shown, people went crazy for this accessory again.”

How celebrities choose to style the Love bracelet

“The charm of the Love bracelet makes it go with every single outfit. If you choose yellow gold, rose gold, or white gold, you’re good to go. You won’t have a problem getting wear out of the bracelet if you get it in a colour that matches your other jewellery. If you have a neutral wardrobe, then this bracelet will complement it.”

Cartier’s entire Love collection today

The public responded well to the bracelet and now Cartier has created an entire Love collection to go with it. The ring in the Love collection is more popular than the original bracelet. The Love collection now includes necklaces, rings, earrings, and wristwatches. The Love collection inspired a new wave of Cartier collections, most famously named the Juste un Clou collection, which means just one nail.

How much is a Cartier Love bracelet?

If you want to buy a new Cartier Love bracelet then even the most basic bracelet would set you back around £6,000. If you wanted to get a Love bracelet with more embellishments to it, you are looking at around £10,000. Maybe you already own an entry-level Love bracelet and are looking to sell that to upgrade your Cartier collection. Or maybe you just want to keep adding to your jewellery collection until your wardrobe is completely full. 

Is the Love bracelet a good investment piece?

Over the last 50 years, the bracelets from Cartier have been in style. The Love bracelet is likely to remain a trendy item over the next few years. If you are looking for an item that you will be able to pass on, accessories are a great choice. The Love bracelet is an accessory that will be passed from person to person as they begin to understand the meaning of love.

Celebrities are continuously being spotted wearing the coveted Cartier bracelet

The Love bracelet is the most successful design by Aldo Cipullo. It says a lot about a piece of jewellery when it can be worn for a long time. With the addition of similar collections, like the Juste un Clou pieces, the brand is truly a jewellery brand to be reckoned with. It seems that everyone is wearing the Love bracelet, which makes it an extremely coveted item.

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